Every way to win more work

Marketing for painters

We run the marketing that keeps painting enquiries coming in, so you're not waiting on word of mouth.

Rated 5.0 on Google
Australian owned and operated
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How does marketing grow a painting business?

Four things bring in painting work online: your website, Google rankings, your Google profile, and ads. Here's how they fit together.

Marketing One system, four parts

  • Websites for painters

    Shows the jobs you have finished and makes it easy to ask for a price. The other three all send people here.

  • Local SEO for painters

    Gets you into the map when someone searches for a painter in their suburb. Your Google profile and reviews do the work.

  • SEO for painters

    Gets your website ranking on Google, so people planning a repaint find you without you paying for each click.

  • Google Ads for painters

    Puts you at the top of Google straight away. You pay per click, and we check the click prices first.

Ads and rankings send people to your website, the website turns them into quote requests, and the photos off each finished job help win the next one.

People are searching for a painter.

These are Google searches in Australia, counted every month. Each one is someone who wants a painter.

Google searches for: painters

Australian search data  ·  costs in AUD

Different searches: 8  Monthly searches combined: 15,680  Average difficulty: 37/100

Keyword Intent Searches /mo KD % CPC (AUD)
painters close to me C 5,400 20 $8.11
painters C 2,900 52 $6.63
house painters C 1,900 41 $9.05
commercial painters C 1,300 38 $16.17
house painter C 1,300 37 $3.29
interior painters C 1,000 41 $8.64
exterior painters C 1,000 42 $0.80
roof painters C 880 22 $4.58
Keyword Searches /mo CPC (AUD)
painters close to me 5,400 $8.11
painters 2,900 $6.63
house painters 1,900 $9.05
commercial painters 1,300 $16.17
house painter 1,300 $3.29
interior painters 1,000 $8.64
exterior painters 1,000 $0.80
roof painters 880 $4.58
The eight biggest painter hiring searches in Australia, with city terms counted separately: 15,680 a month here, 8,560 more across the cities. Source: Semrush AU, pulled 2 Aug 2026.

Why marketing needs thought behind it

How people choose a painter keeps shifting. Here is what our own search data and the national numbers show.

  • Nearly every search names a place

    We pulled 1,428 painter searches in Australia. Over 1,200 name a city or suburb, and 19 of the top 20 show Google's map first.

    Semrush AU, pulled 2 Aug 2026.

  • Commercial work is its own search

    Another 113 searches are commercial, strata or body corporate: 19,020 a month, more than the eight terms above, at higher click prices.

    Semrush AU, pulled 2 Aug 2026.

  • Most Australians message now

    77% of Australians use apps to message. Your website has to take a written quote request, not just a call.

    ACMA, How we communicate, 2026.

  • They want to see the finish

    Painting gets judged on how it looks. People want to see rooms and houses you have actually done before they ask you for a price.

Real reviews

Hear from trade businesses we've worked with

Why work with us.

Plenty of agencies sell marketing to tradies. Here's what's different about how we do it.

  • A track record you can check

    Our clients are named on this website with their real numbers, so you can see what we've actually done before you spend a dollar.

  • We know how painting clients think

    We build websites for painters that show the finish in detail and make you the pick of the quotes.

  • Plain-English reporting

    Each month we tell you what we did, what changed, and what's next. If a number goes backwards, we say so and say why.

For every size of trade business

Wherever you're at, marketing does something different for you. Here's each stage.

  • 1-3 on the crew

    Starter

    Owner's still on the tools, and the work comes from word of mouth. The first win: be easy to find and easy to check out.

  • 4-9 on the crew

    Growing

    You've got a crew to keep busy now. This is where a marketing system earns its keep: enquiries steady enough to plan around.

  • 10+ on the crew

    Established

    You're a known name; now it's about owning your market. Wherever people look for your trade, you're the first name they see.

Recent case study

On page one of Google for around 40 searches, and getting about 10 new clients a month from it. Read the Quick Mick's Plumbing case study

  1. ~40 searches on page one
  2. ~10 new clients a month
  3. $0 spent on ads
Quick Mick's Plumbing, Blue Mountains. A plumbing client, running the same plan we'd run for you.

Getting started is easy.

It starts with a quick chat and no obligation. Here are the four steps.

  1. Reach out

    Tell us your services, your service area, and the painting work you want more of.

  2. We check where you stand

    Website, rankings, profile and ads, sized up against the painters you compete with.

  3. We build the plan

    What's worth your money and in what order, in plain English. You sign it off.

  4. We get to work and report

    A plain report each month, so you see exactly what is bringing work in.

See what's possible

Book a call directly in our calendar or leave your details for a call back.

Not sure yet? Leave your details

We typically reply within 1 business day.

Prefer to call now? 0468 053 028

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Pick a time that suits you

The live calendar opens right here. Choose a day and time and the call is locked in.

Marketing questions?

See if we answered it below.

Should a painter start with SEO or Google Ads?

Both, but not at the same size. Ads put you in front of people this week and stop the day you stop paying. SEO takes months and then keeps working. Google's own planner puts a "painter near me" click between $5.64 and $22.46 (Keyword Planner, AU, July 2026), so most painters start with ads while the rankings build.

Do I need a new website first?

Not always. If your website is slow, looks like a template, or does not show your finished work properly, we fix that first, because ads and rankings all send people there. If it already shows your jobs well and loads fast, we build on what you have.

Should I go after commercial and strata work?

It gets searched separately from house painting: 113 different terms, about 19,020 searches a month, and the clicks cost more than the domestic ones (Semrush AU, 2 Aug 2026). That means it needs its own page and its own ads, not a line on your services list. Worth doing if you have the crew to cover it.

How much does painter marketing cost?

It depends on what you need and how busy your area is, so we give you a real number on a call, once we know your services, your suburbs and where you are starting from. There are no lock-in contracts, and the monthly report shows exactly what the money did.

How long before I see results?

Ads can have the phone going within days of switching on. Your Google profile and rankings take months to build, and they hold longer: a spot you earn this year can still be bringing enquiries next year, with no bill for every click.

Question not answered? Give us a call on 0468 053 028

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