Electrician searches in Australia

Electrician keywords, by job

People in marketing call these searches keywords. Keywords are just the words people type into Google, so from here we say searches. About 204,500 searches a month name the job, and the jobs sort out the way an electrician's phone does: commercial and industrial work is the biggest group by a long way, then level 2 mains and meter work, power points, safety inspections and fault finding, then ovens and appliances, switchboards, rewiring, test and tag and solar. Every group below is the total of all the searches that name that job, with the biggest single search beside it.

Where the searches are

66% of all the searches name a place. The capital cities come first, then the regional cities, then the suburbs, 2,231 of them with a measurable search. Every place name was matched against the Bureau of Statistics list of Australian suburbs and localities, so "electrician penrith" counts for Penrith and nowhere else. Every figure in this section counts every search that names the place, whichever group it sits in; the share bar at the top puts a search that also says emergency or names a job in that group first, which is why its place figures read lower.

By state, counting every search that names a place: New South Wales 163,650 · Queensland 133,240 · Victoria 106,730 · Western Australia 100,090 · South Australia 45,250 · Australian Capital Territory 6,730 · Tasmania 6,290 · Northern Territory 2,920. A further 117,510 sit on suburb names shared by more than one state, 4,070 only say Australia and 3,120 sit on place names with no state. Suburb searches together come to 390,670 a month, across 4,884 different searches.

"Near me" and emergency searches

"Electrician near me" is the single biggest search in the country, and the searches that say "near me" or "local" come to 78,500 a month together, about 8% of the total. The emergency, after hours and 24 hour searches come to 59,850 a month, about 6%. Both are smaller than the place searches: most people type where they are, not "near me".

The biggest "near me" searches

Semrush lists the same words in a different order as separate searches: "electricians near me" (4,400) beside "near me electricians", "brisbane electrician" (880) beside "electrician brisbane", "adelaide electrician" (720) beside "electrician adelaide". They are the same words. The chart shows them as Semrush lists them; across the whole count, 93,780 a month sits on a search whose words also appear, in another order, in a bigger one, which is why the key band gives both figures, 1,040,090 as listed and 946,310 counted once.

The biggest emergency searches

The emergency group carries the dearest clicks on the page: an average Semrush click estimate of $17.79 against $13.11 for a suburb search. Getting your Google listing into the three at the top for the emergency searches, and getting your website found for the job searches, is SEO for electricians (SEO means getting your business found on Google), and that page covers both halves.

What a click costs

If you run Google ads, you pay each time someone clicks your ad, and the price is set by an auction, so it is a range, not a number. Google's own planning tool records what advertisers have bid for the top ad spot. We published those ranges for five electrician searches on 21 July 2026 and they are repeated here word for word.

electrician near meA$10.01 to A$38.73

emergency electricianA$6.18 to A$40.76

electrician sydneyA$6.48 to A$35.90

electrician melbourneA$6.35 to A$42.42

electrician brisbaneA$8.28 to A$45.15

The search counts on this page come from Semrush and the click ranges come from Google, and the two are never mixed in one figure. Google's planning tool also counts searches, and it groups close spellings, so it puts "electrician near me" at 40,500 a month where Semrush lists 22,200 (the Google Keyword Planner figure is on our Google Ads cost per click page, retrieved 21 July 2026); this page uses Semrush for every count so that every figure comes from one export, and Google only for what a click costs. Where you land inside a range is set by your bid and your ad quality; how that works is on Google Ads for tradies, and the full table of 44 searches across 15 trades is on Google Ads cost per click by trade.

How we counted

Every search count on this page comes from Semrush, a paid tool that estimates how many times a search is typed into Google in Australia each month, averaged over the past twelve months. On 8 September 2026 we exported every search Semrush lists that contains "electrician", "electricians", "electrical", "sparky" or "sparkies": 164,104 different searches, 13,004,050 a month between them. The exports are kept and dated.

Then we took out everything that is not a person looking to hire an electrician: 11,297,190 a month across 130,669 searches, listed by reason below. The word "electrical" is the reason the pile is so big. Semrush lists every search that contains the word or a form of it, so most of what came back was electric scooters, electric toothbrushes and electricity retailers (9,237,510 a month of searches that only contain "electric" or "electricity", out before anything else), then electrical supplies and the wholesale chains (843,040), auto electricians, electrical engineering and electricity as a school subject (456,660), careers, wages and courses, and questions about the trade.

Three more sets are shown but never counted. Searches about cost, price or a quote, 8,560 a month, because that was the rule we set before we started. Electrical businesses searched by name, 340,930 a month, because someone typing a business name has already picked their electrician: that is every search Semrush tags as a brand lookup, plus the name-shaped ones it does not tag as a hire ("{word} electrical", "{city} electrical and {service}", "{business} reviews"). And the searches Semrush lists but has never measured (no difficulty score, no click cost, no intent), 317,280 a month across 14,941 rows, most of them a suburb or a business name at 10 or 20 a month, because a number nobody has measured is a guess.

Everything left is the count: 1,040,090 a month from 12,975 searches. Each one sits in exactly one group, by this order: emergency first, then the job, then the place, then "near me", then company or services, then best or cheap, then the bare word. So "emergency electrician sydney" is an emergency search, "commercial electrician perth" a job search, and "electrician penrith" a suburb search. The key band and the "near me" and emergency totals above count every search that says those words, whichever group it sits in.

Two limits, stated plainly. Semrush caps an export at 10,000 rows, and the word "electrical" runs to more than half a million rows at 10 and 20 searches a month, nearly all of them never measured, so for those two bands we exported only the rows that carry a click cost (the rows the count can use, about 57,000 of 528,000), and one of those slices still ran about 200 rows past the cap; the rows we could not export were never going to be counted. And a search like "richmond electrical" could be someone in Richmond or a business named after it; we count it as the suburb, because that is what the words say.

KINGTRADIE is a tradie marketing company. We build websites, get businesses found on Google and run Google ads for Australian trade businesses, electricians among them, and numbers like these are where we start when we plan a client's pages. The plan for an electrician is laid out on SEO for electricians. If a figure looks off, tell us and we will check it.