Get found on Google
SEO for roofers
We get you showing up on Google when someone near you needs their roof fixed.
What is SEO for a roofer?
SEO means getting your business found on Google. When someone near you searches for a roofer, Google shows three Google Business Profile listings first (the ones with the stars and the call button), then a list of websites. SEO is the work that gets you into both.
Why it matters: the three listings at the top get most of the calls. If you are not one of them, the job goes to whoever is.
Roofer Near You | Book Online
- Nearby Roofing
- A Local Roofing Co
- Metro Roofing
Who it is for
It suits roofers who want steady local work without paying for every click. It pays off when:
- "roofers close to me" gets 1,900 searches a month across Australia (Semrush AU, 2 Aug 2026)
- you quote re-roofs and restorations, the jobs people search for before they call
- you want a spot on Google you keep, not an ad bill that never ends
This is the roofing version of SEO for tradies. The website side is on websites for roofers. The same job for any trade is local SEO for tradies, the Australian listing rules are on local SEO in Australia, and setting up your Google listing yourself is covered in our Google Business Profile guide.
What people search for, in real numbers
These are real Google searches from across Australia. "Roof repairs" gets 3,600 a month. Add the word "cost" to "roof restoration" and far fewer businesses are competing for it.
Google searches for: roof services (searches with no suburb)
Australian search data · costs in AUD
Different searches: 8 Monthly searches combined: 15,760 Average difficulty: 33/100
| Keyword | Searches /mo | CPC (AUD) |
|---|---|---|
| roof repairs | 3,600 | $8.90 |
| roof restoration | 3,600 | $7.80 |
| roof replacement | 2,400 | $8.36 |
| metal roofing | 2,400 | $2.93 |
| roof leak repair | 1,900 | $7.70 |
| roof restoration cost | 880 | $3.34 |
| commercial roof repairs | 590 | $9.10 |
| emergency roof repair | 390 | $9.02 |
Real reviews
Hear from trade businesses we've worked with
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Michael
I engaged Kingtradie to create a new website for us at Quick Micks Plumbing. Lachlan was very good at his job & I felt supported throughout to entire process. He has some great ideas & communication was excellent. He was always available for help & answering any questions I had. I would recommend Lachlan to anyone wanting to have a professional & original website content. Thanks very much Kingtradie
View case study -
Ludo
I had the best experience with KingTradie. Lachlan is extremely passionate about what he does, and he did an amazing job on our MrLoo.au website. I truly wish him all the best.
View case study -
Shaun
Lachlan from King Tradie is the top G of tradie website design, development, and management. I've worked with many website agencies and individuals, and no one comes close to Lachlan's attention to detail and high-end quality. He doesn't waste your time asking the same questions; in fact, he did his own research and made the onboarding and entire website development process easy. I normally get myself too involved in projects, but I literally only had to show up for the photography session. Lachlan handled the rest. If you want to skip the time and money wasters, go with King Tradie.
View case study -
Nic
I contacted Kingtradie to review my website and online presence. They built a fantastic new website and improved my Google SEO. Since engaging Kingtradie two months ago my website traffic has doubled and most importantly my phone enquiries have doubled. Lachy was easy going and great to deal with. Highly recommend Kingtradie for SEO and website!
View case study -
Ben
Lachy from King Tradie has been absolutely great to work with from the very beginning. He built my website and I couldn't be more happier. He's always checking in with me and has bright ideas for the future. He actually cares for my business and wants the best outcome for me. If you are looking for someone to design a website. Definitely reach out to Lachy.
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Ryan
Highly recommend Lachie from King Tradie! He built a new website for my construction business and made the entire process simple and stress-free. I was able to hand over the reins and trust him to take control of the design and development, while still keeping everything clearly explained throughout the process. The finished website looks professional, the quality is excellent, and I'm extremely happy with the outcome. Most importantly, Lachie allowed me to stay focused on running my business instead of spending valuable time trying to build a website myself. Great service from start to finish!
View case study -
Jake
Lachlan from kingtradie is the man! Easy to deal with, great work and super friendly bloke! Couldn't recommend him enough and will be pushing everyone to him!
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Luke
Lachlan has done great work on my new website. He was fast, helpful and listened to my ideas. I would be happy to recommend him to other tradies for their website design.
Why KINGTRADIE for your SEO?
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Trade businesses are all we do
We only work with trades. You will not have to explain how roofing jobs come in.
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We plan around your seasons
Storm months and quiet months need different work. We push when the calls spike and build when they slow down.
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Proof, not promises
Nobody can honestly guarantee the top spot on Google, so we don't. We show you real results and real enquiries every month.
What we build first
Four kinds of roof work, in the order that gets results soonest. The numbers are Australia-wide searches a month.
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Roof replacement
9,760 searches a month, and the easiest of the four to come up for. We start here.
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Roof leak repair
7,830 searches a month, often typed the day the leak starts. Nearly as quick to win.
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Metal roofing
15,920 searches a month across 37 ways of typing it. Colorbond gets asked for by name.
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Roof repairs
30,290 searches a month, the biggest and the hardest to come up for. The three above bring in work while this one builds.
Pages that answer "how much"
- People ask Google what a roof costs before they ring anyone: "roof restoration cost" gets 880 searches a month, "roof replacement cost" gets 720
- Hardly any roofing websites answer them, so there are 22 of these searches with next to no competition
- We write a page that gives honest price ranges and what changes them. They get a number, you get the enquiry
Roof restoration is different: most of those searches name a suburb, so they are won by your Google Business Profile listing, which is the first thing we set up. Semrush AU, 5 Aug 2026.
For every size of roofing business
The same plan, sized to your crew.
- 1-3 on the crew
Starter
One crew, and most work comes from word of mouth. First job: making sure your business shows up at all when your own suburb searches for a roofer.
- 4-9 on the crew
Growing
A couple of crews and quotes to fill between storms. We get you showing up across the suburbs around you, so the planned work comes in all year.
- 10+ on the crew
Established
The area knows you. Now it is about being the first name Google shows, through storm season and for the big quoted jobs.
What it looks like when it works
Roofer Near You | Book Online
- You Your Business
- A Local Roofing Co
- Metro Roofing
Your Business | Local Roofer
Fast, reliable local roofing. Leak repairs, re-roofs and storm damage, 7 days.
Their roof is leaking. They search, and your business is the first one they see.
About 10 new clients a month from being found on page one of Google, ChatGPT and even Siri, without any ad spend. Read the Quick Mick's Plumbing case study
- ~40 searches on page one
- ~10 new clients a month
- $0 spent on ads
Want a result like this?
Book a callWhat goes with it
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Ads put you at the top of Google this week, while the free side builds underneath. Best run alongside, not instead.
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Getting found is half the job. Your website is where the person decides to call. If yours is slow or looks like a template, we sort that first.
No fine print. No lock-in. No surprises.
You're trusting us with how your area finds you. Here's what that comes with.
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No lock-in contracts
Month to month. You stay because the work is coming in, not because you signed a 12-month deal.
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We won't work for your competitor
One trade, one area, one business. If we're getting you found, we won't turn around and do the same for the operator down the road.
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You own the work
Your listing, your reviews, your pages. Everything we build stays in your name and keeps working if you ever leave.
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One point of contact
You deal with one person who knows your account. Ask a question, get a straight answer.
- $750k+ of work booked through our clients' websites
- 7+ yrs getting Australian trade businesses found on Google
- 100% satisfaction guarantee, every engagement
Getting started is easy
Four steps, no runaround.
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You reach out
Tell us your trade and the suburbs you want more work from.
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We check where you stand
We see where you show up on Google today, and who is showing up ahead of you.
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We map out the plan
A clear plan: how many people search for your services, who you are up against, and how we get you in front of them.
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We do the work and report
Each month we do what we said we would, and show you in a plain report exactly what was done and what came in.
See what's possible
Book a call directly in our calendar or leave your details for a call back.
Not sure yet? Leave your details
Book a call directly
Pick a time that suits you
The live calendar opens right here. Choose a day and time and the call is locked in.
Roofer SEO questions?
See if we answered it below.
What are the three businesses at the top of Google?
They are Google Business Profile listings. Search "roof repairs" and your suburb, and the three businesses at the top with stars and a call button are them. They get most of the calls, because people can ring straight from there.
What's the difference between the listings and the websites?
Two different jobs. The three listings at the top run on your Google Business Profile, your reviews and the suburbs you list. The websites under them come up based on what the website says. Most roofers end up wanting both, and we do both.
How much does it cost?
It comes down to how many other roofers are competing in your area, and how much needs fixing first. It is a monthly service, because the listing, the reviews and the pages need to keep moving. For a small roofing business it usually lands in the low thousands a month. You get the exact number on a call, and there is no lock-in.
Does it actually work?
Our results are named on this website. Quick Mick's Plumbing sits on page one of Google for around 40 searches and gets about 10 new clients a month from it, with no ad spend. Roofing is the same job, aimed at roof work.
How many suburbs can I show up in?
You set the suburbs you work in, not one address, and you can show up across them. Keep the list honest. If you would never send a ute there, do not list it.
How long does it take?
Usually 4 to 8 weeks for the first movement, and 3 to 6 months in busy city suburbs. Starting early matters, because a listing that is already strong catches the storm-season rush.
Should metal roofing get its own page?
Yes, if you do metal work. 'Colorbond roof replacement' gets 590 searches a month and 'metal roof installation' another 480. We give the main ones their own page, so your website comes up whichever way it gets typed.
Should I run Google ads as well?
Ads get you to the top of Google this week, and stop the day you stop paying. A "roofer near me" click has been costing advertisers roughly $6.71 to $30.20 (Google Keyword Planner, AU, July 2026). Plenty of roofers run ads while the free listing and the website build up.
How do I stop looking like the storm chasers?
After a big storm, insurers warn people about door knockers, so everyone gets careful. Make yourself easy to check: your licence and ABN on the website, real reviews on your Google listing, and photos of local jobs with the suburb named.
Question not answered? Give us a call on 0468 053 028