Google Business Profile for tradies

Google can show three business listings near the top of a local search, with reviews and a call button. These are Google listings, separate from the list of websites.

Google's guidance says which businesses appear depends mainly on:

• How closely your business matches what someone searched for.
• How far your business is from the person searching.
• How well known your business is, including its reviews and links from other websites.

Accurate information helps Google understand your business. A complete listing does not guarantee a place in those three results.

People search for different trades near them. These existing Australian search estimates show examples across trades.

Semrush AU estimates from our dated trade-search datasets. These are national search estimates, not people, enquiries or available jobs.

Sign in with a Google Account you control, then search your business name. Choose the path that matches what you find.

Your listing exists and is unclaimed

Select the option to claim your business and follow Google's instructions to verify it.

Someone else manages your listing

For a shopfront or office that clients visit, follow Google's ownership-request steps. If you only travel to clients, contact Google through those same help instructions and ask to transfer ownership of the listing. Creating another listing does not resolve ownership.

Your business has no listing

Go to Google Business Profile, add your business and follow the setup instructions.

You already control the listing

Check the name, business type, phone number, website, hours and areas you cover before adding services and photos.

Google chooses the verification methods available to your business. Follow the method shown on your profile; Google may ask for more than one. Keep ownership yourself and add authorised help through the profile's owner and manager settings.

If Google asks for a video

Google's video instructions require one continuous, unedited recording, made and uploaded through your profile on a phone. Plan to show:

• Your business location, with identifying details such as a street sign or building number.
• Your trade tools, equipment or branded vehicle.
• Evidence that you run the business, such as unlocking your work vehicle or showing a document with the matching business name.

Keep faces and sensitive personal information out of the recording. Follow the instructions Google shows for your business.

You travel to clients

If clients do not visit your address, hide it and list the areas you serve. Google calls this a service-area business. Your address is still used to verify the business.

Clients visit your premises

Only show an address where your business meets Google's requirements, including permanent signage. If clients visit your premises and you also travel to jobs, your listing can show both the address and service areas.

Google allows up to 20 named service areas, such as suburbs, cities or postcodes. Google normally recommends an overall boundary within about two hours' drive from your business base. Choose places you actually work in; adding a suburb does not guarantee you will appear for every search there.

Use named areas rather than a radius. Keep them updated when the places you cover change.

Choose your main business type to match the trade you do. Google calls these categories. Add another category only when it also describes your business, rather than choosing one for every job you do.

Then open Edit services. Add the services you offer, using Google's suggestions or adding your own where that option is available. Call each one what the job is actually called, and write a line or two under every one.

Say what the service includes. Mention an area when it helps explain where that service is available. Keep the description accurate rather than adding a list of suburbs to every service.

Example service descriptions for different trades. Use only the services and details that match your own business.

Check your phone number, website link and opening hours as well. Update special hours when they differ from your usual hours, and only list emergency availability if you actually provide it.

Your name on Google has to be your real business name, the one you use on your signage, vehicle or invoices. Adding extra suburbs or services purely to get found breaks Google's naming guidelines and can lead to suspension.

If your genuine business name already includes a trade or place, use that name. Keep service details in Services and your business description. Do not add website links or promotions to the business description.

Use your real business base, not a virtual office you do not operate from. One business serving several suburbs does not need a separate listing for each suburb.

Before-and-after shots, the van on a job, the team at work. Use photos that show the services your business provides.

Ask the client's permission before sharing photos from a job. Check for faces, house numbers, registration plates or other private details before publishing.

Add photos when you have work worth showing. Photos help someone see what your business does.

Ask genuine clients for an honest review after a completed job. Use the same approach for every client, rather than asking only the people you think will leave a positive review.

• Open your profile and select the option to get more reviews.
• Copy the review link or download the QR code Google provides.
• Send the link in your follow-up message or put the QR code on your invoice.
• Reply to reviews with a useful response, without sharing private job details.

Google provides the review link and QR code. Its review policy prohibits fake reviews, incentives and selectively asking for positive reviews. Do not offer a discount or gift for a review.

Posts are updates, offers or events you add to your Google listing. Use them to show completed work, explain a service or share a genuine offer.

1. 1. Open your profile, then select Posts and Add post.
2. 2. Choose Update, Offer or Event. Add the relevant photo and information.
3. 3. Add an available action button and link when useful, then publish.
4. 4. Check the status. A pending or rejected post is not visible to the public.

Post ideas for different trades

• Painter: a completed exterior, with permission to show the photos.
• Carpenter: a service you offer, with a link to its details.
• Air conditioning: a genuine service offer, with its dates and terms.

Post when you have something useful to share. Google archives posts older than six months unless a date range is set. Use the available contact button instead of adding a phone number to the description.

Looking after your listing

You can update the details, add your services and job photos, request reviews and publish useful posts yourself. Keep the account under your control.

An ownership or verification problem

Follow Google's verification help or ownership instructions. Creating another listing or paying for unrelated marketing does not resolve that problem.

A website to explain your work

A Google listing holds your key details. Your website gives you room to explain your services, show your work and take enquiries. See websites for tradies when you need help building one.

More people finding your business

SEO means getting your business found on Google. It covers your website as well as your listing. If you want help with both, see SEO for tradies. Google Ads for tradies explains the paid option, where you pay Google for clicks.

The digital marketing for tradies guide explains how these options fit together.

We sell websites, SEO and Google Ads for Australian trade businesses. You can use this guide without hiring us.

For help with your trade, see SEO for plumbers, SEO for electricians, SEO for roofers or SEO for pest control.

• Google Business Profile Help, source of the listing guidance. Specific help pages below were checked on 12 October 2026.
• Google's local-result guidance.
• Service areas and business addresses.
• Business names, categories and representation.
• Business verification.
• Requesting ownership.
• Video verification.
• The Services editor.
• The Products editor.
• Creating and managing posts.
• Review links and QR codes.
• Google's review policy.
• Performance figures and what they measure.
• Semrush AU estimates from existing trade-search datasets, September and October 2026. Individual dates appear beside each row above.
• KINGTRADIE's website and Google listing case study, approved client-result wording checked on 12 October 2026.
• BrightLocal's 2026 consumer review survey, a former source for this guide. The survey covers US adults; no survey percentage is used here.

Google guidance checked on 12 October 2026. Search estimates keep their original dataset dates. Check Google's help pages when a setting or instruction changes.