Google Ads for tradies
We put your ads at the top of Google when people near you search for your trade, and turn more of those clicks into enquiries.
What actually is Google Ads?
Google Ads is Google's advertising service: the paid ads that show at the top of Google when someone searches.
You choose which jobs your ad shows up for, and which suburbs it shows up in.
Each time someone searches, Google runs an auction to decide which ads show and in what order, and you only pay if someone clicks your ad.
In that auction, Google looks at two main things.
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What you bid
The most you're willing to pay for one click. When more businesses bid on the same search, clicks usually cost more.
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How well your ad and page match the search
Google checks how closely your ad and the page it opens match what the person searched for, and how useful that page is.
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Where your ad shows, and what each click costs
A closer match can put your ad higher and cost less for each click.
The benefits of Google Ads
Every month, people across Australia search Google to hire a trade business like yours.
Google searches a month in Australia from people looking to hire
- Builders about 1.6 million
- Plumbers about 1.6 million
- Electricians about 1 million
- Painters about 500,000
- Carpenters about 84,000
Source: Semrush, Australia, 8 and 9 September 2026. Counts searches from people looking to hire, including by job, suburb and city.
What you get when your ad shows up for them
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At the top of Google straight away
Your ads can show at the top of Google from the day they go live, so you don't wait months to be seen.
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You only pay when someone clicks
Your ad can show to people searching for your trade at no charge. You pay when someone clicks it to visit your website or to call you.
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You choose the jobs, the suburbs and the budget
Your ads show for the work you want more of, in the suburbs you work in, at the times you can answer the phone. You set the budget, and you can turn it up or down.
Does Google Ads actually work?
Google Ads can bring in work, or spend your budget on clicks that never turn into a call. It comes down to how it's set up and run.
Yes, when it's done like this
Tracking that's tested before the ads go live
Before your ads go live, we set up tracking for every call and form enquiry they bring in, and test it by making a call and filling in your form ourselves. Then every enquiry is sent back to Google, so it learns which people to show your ad to. Your monthly report shows:
- The calls and form enquiries your ads brought in
- Which searches and suburbs they came from
- What your clicks cost
The measure is enquiries, not clicks.
Only the searches that bring in work
Your ads show for people looking to hire you, in the suburbs you work in, at the times you can answer the phone. We block the searches that were never going to call, and when new data shows a search isn't bringing in work, we block that too. So your budget goes on people who could become clients.
A page made for each ad
Every ad opens a page made for that job, with the same words the person searched. Someone who searches for one of your jobs in their suburb and taps your ad sees:
- That job and their suburb, right at the top
- A call button they can tap straight away
- Your reviews and photos of your own jobs
If your website doesn't have that page, we build it. The measure is the share of visitors who call or fill in your form.
Bids set by what each job is worth
We set a limit on what each click can cost: more for the big jobs, and less for the small ones. When new data comes in, we adjust the bids from it. So you don't pay big-job prices for small-job clicks.
Time for the testing phase
We give a new account the time it needs to learn. In the testing phase we try your searches, suburbs and times, see which ones bring in enquiries, and move more of your budget onto those. If your account has run ads before, we start from the data it already has. That's why our Google Ads management starts with a 3-month minimum, then goes month to month.
No, when it's done like this
No tracking, or tracking nobody checked
Tracking tells Google what people do after they click: who called you and who filled in your form. If it was never set up, or nobody checked that it works, Google can't see which clicks turned into enquiries. So it can't learn who to show your ad to, and your budget goes on whoever clicks.
Showing up for the wrong searches
Set up loosely, your ad shows on searches that were never going to call. Someone searching for a job in your trade is looking for work, and someone searching how to do it themselves isn't hiring. Your ad can also show in suburbs you don't work in, or at times nobody can answer the phone. Every click on those costs you money.
A page that doesn't match the ad
Someone taps your ad for one job and lands on your homepage, which lists every service you do. They have to go looking for the job they searched, so a smaller share of the people who click get in touch. You've still paid for every click, and more of your budget goes on people who leave.
Paying too much per click
An account left on its starting settings can pay as much for a small job as a big one. With no limit on what a click can cost, and nobody adjusting the bids as new data comes in, you can pay more for a click than the job is worth to you.
Judging a new account too early
A brand-new account has no data. Google doesn't know yet which searches and suburbs bring you work, and there's no list of past clients for it to learn from. That's why a new account needs a testing phase. Switch it off after a few weeks and you've paid for the testing without waiting for the results.
What successful ads look like
A successful ad does two jobs: it shows up when someone searches for the work you want, and it opens a page that gets them to call or fill in your form.
Trades we run Google Ads for
Wherever you work in Australia, we can run your ads.
- Plumbers
- Electricians
- Painters
- Builders and renovators
- Carpenters
- Roofers
- Landscapers
- Air conditioning
- Pest control
- Locksmiths
If your trade isn't listed, get in contact.
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I contacted Kingtradie to review my website and online presence. They built a fantastic new website and improved my Google SEO. Since engaging Kingtradie two months ago my website traffic has doubled and most importantly my phone enquiries have doubled. Lachy was easy going and great to deal with. Highly recommend Kingtradie for SEO and website!
Nic
- Google review
Highly recommend Lachie from King Tradie! He built a new website for my construction business and made the entire process simple and stress-free. I was able to hand over the reins and trust him to take control of the design and development, while still keeping everything clearly explained throughout the process. The finished website looks professional, the quality is excellent, and I'm extremely happy with the outcome. Most importantly, Lachie allowed me to stay focused on running my business instead of spending valuable time trying to build a website myself. Great service from start to finish!
Ryan
- Google review
Lachlan from King Tradie is the top G of tradie website design, development, and management. I've worked with many website agencies and individuals, and no one comes close to Lachlan's attention to detail and high-end quality. He doesn't waste your time asking the same questions; in fact, he did his own research and made the onboarding and entire website development process easy. I normally get myself too involved in projects, but I literally only had to show up for the photography session. Lachlan handled the rest. If you want to skip the time and money wasters, go with King Tradie.
Shaun
- Google review
I engaged Kingtradie to create a new website for us at Quick Micks Plumbing. Lachlan was very good at his job & I felt supported throughout to entire process. He has some great ideas & communication was excellent. He was always available for help & answering any questions I had. I would recommend Lachlan to anyone wanting to have a professional & original website content. Thanks very much Kingtradie
Michael
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Lachy from King Tradie has been absolutely great to work with from the very beginning. He built my website and I couldn't be more happier. He's always checking in with me and has bright ideas for the future. He actually cares for my business and wants the best outcome for me. If you are looking for someone to design a website. Definitely reach out to Lachy.
Ben
- Google review
I had the best experience with KingTradie. Lachlan is extremely passionate about what he does, and he did an amazing job on our MrLoo.au website. I truly wish him all the best.
Ludo
- Google review
Lachlan from kingtradie is the man! Easy to deal with, great work and super friendly bloke! Couldn't recommend him enough and will be pushing everyone to him!
Jake
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Lachlan has done great work on my new website. He was fast, helpful and listened to my ideas. I would be happy to recommend him to other tradies for their website design.
Luke
How we work
What happens after you get in contact, in three steps.
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We plan it
We look at what people near you search for and what a click costs in your area, then plan your ads, budget and tracking. You sign off the plan before anything goes live.
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We set it up and run it
We build your ads, make sure each one opens the right page, test your tracking, then put your ads live. When new data comes in, we adjust from it.
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We report every month
Every month you get a report of what your clicks cost and what they turned into, so you know exactly what value you're getting.
Get in contact
Leave your details and we'll call you back.
- No 12-month contracts. 3-month minimum, then month to month.
- We reply within one business day.
- If we're not the right fit, we'll tell you straight away.
Prefer to talk now? Call 0468 053 028
Frequently asked questions
How much does Google Ads cost?
There are two parts. Our Google Ads management starts from $1,400 a month and goes up with the size of your goals. Your ad spend is separate: you decide how much it is, and it's paid to Google directly on your own card. A cheap management fee doesn't pay for anyone to keep adjusting your account as new data comes in, and every click on the wrong search still costs you.
How much does a Google Ads click cost?
It depends on your trade and how urgent the job is. Google's Keyword Planner shows advertisers in Australia paid $10.01 to $38.73 for a click at the top of Google on "electrician near me", and $3.84 to $12.85 on "landscaper near me" (July 2025 to June 2026). An urgent job can cost more: "emergency locksmith" ran $4.83 to $50.04, against $3.75 to $33.81 for "locksmith near me". There's no set price, because Google runs an auction every time someone searches, and a closer match between your ad, your page and the search can cost less per click.
Google Ads click costs by trade How long does Google Ads take to work?
Your ads can show from the day they go live, so people can click and call straight away. A brand-new account then needs a testing phase, because it has no data yet on which searches bring you work. An account that has run ads before has data to start from.
Is Google Ads worth it for a trade business?
It is when the clicks you pay for turn into work worth more than they cost. Five things decide that: tracking that counts your enquiries, showing up for the right searches, a page for each job, bids set by what each job is worth, and time for the testing phase. Get those five right and you're paying for clicks from people looking to hire you.
Is Google Ads better than SEO?
Neither is better: they suit different goals. Google Ads can put you at the top of Google from the day your ads go live, and you pay for each click. SEO, which means getting your business found on Google without paying per click, takes months to build and keeps working after that. Some businesses start with ads while their SEO builds. Our marketing for tradies page shows which one to start with.
SEO for tradies Can I run Google Ads myself?
You can. Anyone can open a Google Ads account. The catch is the attention it needs: blocking the wrong searches, setting what each click can cost, and checking your tracking still works. A few wrong settings can spend your budget on clicks that never turn into a call. If you'd rather spend that time running your business, an agency that runs ads for trades every day can do it for you.
Am I locked into a contract?
Only for the first 3 months. After that, it's month to month. A new ad account takes longer to get going: it has no data yet, so it needs a testing phase, and 3 months gives it time to work. There are no 12-month contracts, and your ad account stays in your name, so if you ever leave, it goes with you.
What trade businesses do you run Google Ads for?
We run Google Ads for trade businesses across Australia, including plumbers, electricians, painters, builders and renovators, carpenters, roofers, landscapers, locksmiths, and air conditioning and pest control businesses. Your ads are shown to people searching in the areas you work, wherever you're based.