For building businesses in Australia

Builder SEO and marketing

We get you found on Google by people nearby and by people planning a build.

Rated 5.0 on Google
Australian owned and operated
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What does SEO actually do for a builder?

SEO means getting your business found on Google for the jobs people plan ahead: new homes, renovations, extensions, granny flats.

"Builders near me" is decided by the three business listings at the top of Google, the ones with stars and a call button. "Renovation builders" is mostly decided by websites. We work on both.

What the data says:

  • Australians make 1.6 million searches a month to hire a builder, renovations included (1,622,640 as Semrush lists them). "Builders near me" is 4,400 of them, 7,300 with "builder near me" and "home builders near me"

  • searches that name the job add up to 1,261,580 a month: bathroom and kitchen renovations, new and custom homes, granny flats, extensions, commercial

  • the nearby searches are mostly decided by your Google listing, so they are won on reviews and the suburbs you list; the job-named searches range from difficulty 15 ("commercial builders") to 60 ("new home builders")

  • a page on your website for each of those jobs can get found on its own, and the clicks cost you nothing

Counted from 15,878 builder searches, every figure on how many people search for a builder. Semrush AU, pulled 8 September 2026. This is SEO for tradies for one trade, landing on a website built for tradies.

Month 1 Month 6 Month 12 Months of steady work Where you show up
What showing up on Google looks like over a year, drawn as a shape rather than a measurement: slow at first, then it climbs and keeps climbing.

SEO services for builders

What we build, one page per kind of job, starting with the searches that are easiest to come up for. Your suburbs get their own numbers before we commit.

  • Commercial builds

    880 searches a month for "commercial builders" at difficulty 15, the easiest job on this list to come up for. Commercial work gets awarded by builders, project managers and head contractors who look you up before they call, so this page comes first.

  • Extensions

    "House extension builders" gets 480 searches a month at difficulty 24, "extension builders" another 390 at 23. One page for extensions, with the finished ones on it.

  • Renovations

    "Renovation builders" and "home renovation builders" get 1,000 searches a month each, at difficulty 35 and 29. One page for renovations, then one each for the kinds you do most.

  • Granny flats

    1,900 searches a month for "granny flat builders" at difficulty 51. One page with the granny flats you have built and what is included.

  • Custom homes

    2,900 searches a month for "custom home builders" at difficulty 56. Harder to come up for, so it is built on the back of the pages above.

  • New homes

    2,400 searches a month for "new home builders" at difficulty 60, the hardest on this list. It comes last and builds while the others bring work in.

See the searches for yourself.

"Builders near me" gets 4,400 Australian searches a month. "Custom home builders" gets 2,900, with no "near me" in it, so it is mostly won by a website.

Google searches for: builders (what people type to hire one)

Australian search data  ·  costs in AUD

Different searches: 10  Monthly searches combined: 17,860  Average difficulty: 36/100

Keyword Intent Searches /mo KD % CPC (AUD)
builders near me T 4,400 11 $7.57
builder near me T 1,900 24 $7.57
home builders near me T 1,000 59 $5.72
custom home builders C 2,900 56 $4.74
new home builders C 2,400 60 $2.80
granny flat builders C 1,900 51 $4.46
renovation builders C 1,000 35 $8.31
home renovation builders C 1,000 29 $6.54
commercial builders C 880 15 $9.84
house extension builders C 480 24 $7.25
Keyword Searches /mo CPC (AUD)
builders near me 4,400 $7.57
builder near me 1,900 $7.57
home builders near me 1,000 $5.72
custom home builders 2,900 $4.74
new home builders 2,400 $2.80
granny flat builders 1,900 $4.46
renovation builders 1,000 $8.31
home renovation builders 1,000 $6.54
commercial builders 880 $9.84
house extension builders 480 $7.25
Ten of the 15,878 searches in our count. Searches: how many people typed this into Google each month, across Australia. KD, on the full-size table: how hard it is to come up for that search, out of 100, lower is easier. CPC: what one click costs if you run Google ads. The first three rows are the nearby side, decided by the three business listings at the top of Google. The rest name the job, and your website is what does most of the work for those. Source: Semrush AU, pulled 8 September 2026.

Ads and the three business listings catch the person who needs a builder nearby. Your website does most of the catching for the person planning a new home or a renovation. What a "builder near me" click costs when you run ads is on Google Ads click costs by trade.

Local SEO for builders

Local SEO means getting found on Google by people near you. When someone types "builders near me", Google shows three business listings first, with stars and a call button, before any website. Here is what that side of the work covers.

  • Your Google listing

    The free listing Google gives your business, with your reviews, hours and a call button. We set it up with the suburbs you build in, each kind of job listed as a service, and photos of finished work.

  • Reviews after every handover

    Reviews help decide which three listings Google shows. We build the ask into the handover of every job, so the listing keeps growing.

  • The suburbs you build in

    If you work from home or a yard, Google lets you list the suburbs you build in instead of an address. Keep the list to places you would actually price a job. "Local builders" gets 880 searches a month at difficulty 19, and that one a website can be found for.

  • Your licence gets checked

    Builders are licensed or registered by the state, and Queensland, NSW and Victoria each publish a register anyone can look up. What people find there and on your listing has to line up.

    QBCC (Queensland), NSW Fair Trading, Building and Plumbing Commission (Victoria, formerly the VBA), 2026.

Real reviews

Hear from trade businesses we've worked with

Why work with us.

Plenty of agencies sell marketing to tradies. Here's what's different about how we do it.

  • A track record you can check

    Our clients are named on this website with their real numbers, so you can see what we've actually done before you spend a dollar.

  • We build what the numbers back

    Before a page for extensions or granny flats gets built, we check how many people search for it, what a click costs and how hard it is to come up for. Nothing gets billed on a guess.

  • Plain-English reporting

    Each month we tell you what we did, what changed, and what's next. If a number goes backwards, we say so and say why.

For every size of trade business

Being found on Google solves a different problem at each stage. Find the crew that sounds like yours.

  • 1-3 on the crew

    Starter

    Word of mouth fills most weeks, then one falls over without warning. Showing up on Google flips it: work starts finding you.

  • 4-9 on the crew

    Growing

    A quiet week now costs wages, not just your time. Steady enquiries from Google let you plan the roster instead of patching it.

  • 10+ on the crew

    Established

    The name's already known. Now every search in your area should end at you, with daylight back to second.

Recent case study

On page one of Google for around 40 searches, and getting about 10 new clients a month from it. Read the Quick Mick's Plumbing case study

  1. ~40 searches on page one
  2. ~10 new clients a month
  3. $0 spent on ads
Quick Mick's Plumbing, Blue Mountains. A plumbing client, running the same plan we'd run for you.

Marketing for builders

Showing up on Google is one part of it. Here is what a building business's marketing is made of, and which parts we do.

  • Your website

    Where most people end up when they search for a renovation builder or a granny flat builder. Every other part sends them here. We build them.

  • Your Google listing

    The free listing with the stars and the call button, for the person searching nearby. We set it up and keep it moving.

  • Showing up on Google

    This page. A page for each kind of job, so your website comes up when someone types it. It takes months, then keeps working without a bill for every click.

  • Google Ads

    Puts you at the top of Google this week, and stops the day you stop paying. A "builder near me" click costs A$5.30 to A$19.25. We run them.

Referrals and word of mouth are the fifth part, and we do not sell those. The click range is Google Keyword Planner, AU, retrieved 21 July 2026, from Google Ads click costs by trade. The ads side is on Google Ads for tradies, the website side on websites for tradies.

Getting found starts with a chat.

One phone call starts it, and you see the full plan before you commit to anything. Four steps.

  1. Reach out

    Tell us the kinds of building work you want more of and the suburbs you build in.

  2. We check where you stand

    Where you show up on Google today, what your Google listing looks like, and your ads, sized up against the builders you compete with.

  3. We build the plan

    What's worth your money and in what order, in plain English. You sign it off.

  4. We get to work and report

    Pages go live, we track where you show up, and each month you see what moved in a report you can actually read.

See what's possible

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Builder SEO questions?

See if we answered it below.

How many people search for a builder?

About 1.6 million searches a month in Australia from people looking to hire a builder, once every renovation, new home, granny flat, extension, suburb and "near me" search is added up (1,622,640 as Semrush lists them; Semrush AU, pulled 8 September 2026). Every figure behind that, job by job and suburb by suburb, is on how many people search for a builder.

What is SEO for a building business?

SEO means getting your business found on Google. For a builder that is a page for each kind of job (new homes, renovations, extensions, granny flats, commercial), honest answers to what people search for, and the tidy-up behind the website, so when someone types "renovation builders" and your area, your website is the one they open.

Which building jobs does SEO win?

The planned ones. New homes, custom homes, renovations, extensions and granny flats are each their own search, so each gets its own page. "Builders near me" is different: that one is decided by the three business listings at the top of Google, which is the local SEO part of this page.

How long until a builder shows up on Google?

Plan on a few months before real movement. Google has to find each new page, work out what it answers, and decide it belongs above websites it already trusts. There is no shortcut, for you or the builders you compete with. Once a page is up there, it keeps bringing enquiries without a bill for every click.

What does SEO cost for a builder?

Across Australia, cheap SEO runs at about $300 a month and quality SEO at about $3,000, and the difference is the hours of work each price buys (six published Australian price guides, checked 1 September 2026). You get the exact figure for your business on a call, before anything starts, with no lock-in. The full picture is in our guide to SEO costs in Australia.

Does SEO actually work?

Our results are named on this website. Quick Mick's Plumbing sits on page one of Google for around 40 searches and gets about 10 new clients a month from it, with no ad spend. Mr Loo, a plumbing business in South East Queensland, reached page one for 66 searches from a one-off website rebuild. This page is the same plan, aimed at building work.

Why does SEO help a building business?

Because the jobs you want more of get typed into Google every month: "custom home builders" 2,900 times, "granny flat builders" 1,900 times, "renovation builders" 1,000 times. Those searches are spread across 478,651 construction businesses (ABS, 30 June 2026, counted on how many tradies are in Australia), and the ones with a page that comes up get the enquiry, without paying for the click.

What are the three businesses at the top of Google?

They are business listings, not websites. Every business can have one on Google for free, and Google calls it a Google Business Profile. Search "builders near me" and the three at the top, with the stars and the call button, are the ones Google trusts most in that area. That is where the nearby searches get decided.

Do you do local SEO for builders?

Yes. Local SEO means getting found on Google by people near you, and for a builder that is your Google listing, your reviews and the suburbs you build in, set up and kept moving so "builders near me" finds you. The same job for every trade is on local SEO for tradies. We do it alongside the website work, never instead of it.

Do you do marketing for builders?

Yes. The website, the Google listing, showing up on Google and Google Ads are the four parts we do, and this page covers how they fit together for a building business. Referrals and word of mouth are yours; we do not sell those. Our work for construction trades is named on this website too, starting with Akers Construction, a commercial carpentry business.

Should a builder start with SEO or Google Ads?

If you need enquiries this month, ads. A "builder near me" click costs A$5.30 to A$19.25 (Google Keyword Planner, AU, retrieved 21 July 2026), and the ads stop the day you stop paying. SEO is the slower half, and the one you stop paying per click for. We run both, and we say which to start with once we have seen your area.

Question not answered? Give us a call on 0468 053 028

Be the builder they find first.

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