Page 1 is where the money is made.
SEO for tradies
We get Australian trade businesses ranking on Google in the areas they work, so new clients find you first and the leads keep coming without paying for every click.
How long does SEO take for a trade business?
SEO usually takes about 90 days to show real movement, and it builds from there. It's slower than ads, but the leads don't cost a cent per click. Once you're ranking in the areas you work, new clients keep finding you month after month without you paying for ads.
Why it takes so long: Every time we add a new page, blog or backlink, Google has to find it, crawl it and recognise it before it counts toward your rankings. Google crawls millions of sites a day, so that recognition doesn't happen instantly. Over time it adds up, and Google starts treating your website as a trusted source for what people in your area are searching for.
What's actually in demand
SEO is useless without knowing the numbers
Before we begin, we pull the real search numbers for your trade and your area, so the plan targets terms people actually search for instead of guesses. We find the searches worth ranking for across your services, then build everything around them.
Why should Kingtradie do your SEO?
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We know how to get you results
We've got the right data, tools and experience to get trade businesses ranking on Google, with the track record to back it up.
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We keep it real
You'll always know what you're paying for and what's been done. We keep you in the loop when we hit a goal or spot an opportunity worth jumping on.
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Your success is our success
Your results are our best advertising. Every trade business we get ranking shows the next one we know our stuff, so we are genuinely invested in getting you there.
Real reviews
Hear from trade businesses we've worked with
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Michael
I engaged Kingtradie to create a new website for us at Quick Micks Plumbing. Lachlan was very good at his job & I felt supported throughout to entire process. He has some great ideas & communication was excellent. He was always available for help & answering any questions I had. I would recommend Lachlan to anyone wanting to have a professional & original website content. Thanks very much Kingtradie
View case study -
Ludo
I had the best experience with KingTradie. Lachlan is extremely passionate about what he does, and he did an amazing job on our MrLoo.au website. I truly wish him all the best.
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Shaun
Lachlan from King Tradie is the top G of tradie website design, development, and management. I've worked with many website agencies and individuals, and no one comes close to Lachlan's attention to detail and high-end quality. He doesn't waste your time asking the same questions; in fact, he did his own research and made the onboarding and entire website development process easy. I normally get myself too involved in projects, but I literally only had to show up for the photography session. Lachlan handled the rest. If you want to skip the time and money wasters, go with King Tradie.
View case study
We work with trade businesses at every level
Wherever you're at, ranking on Google does something different for you. Here's what it looks like at each stage.
- 1-3 on the crew
Starter
Owner's still on the tools most days, and the work comes from word of mouth and repeat clients. That means quiet weeks you can't predict. The first win is simple: show up when someone searches your trade, so the phone rings without you chasing it.
- 4-9 on the crew
Growing
You've got a crew to keep busy, and the quiet stretches hurt more now. This is where SEO earns its keep. We get you ranking across the areas and services you want more work from, so the leads come in steady enough to plan the roster around instead of react to.
- 10+ on the crew
Established
You're a known name, and now it's about owning your market. When people search your trade, you should be the first they see, ahead of every competitor, every time. That's the level we build you to: the business that dominates search and stays hard to catch.
Ready to climb the rankings?
Book a callWant a result like this?
Book a callGetting started is easy
From the first call to climbing the rankings, here's how it works.
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Reach out
Tell us your trade and the areas you want more work from.
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We audit where you stand
We check where you rank now and where the easy wins are.
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We build the plan
A clear plan of what we'll do and what to expect.
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We get to work and report
We do the work each month and show you exactly what's moving.
See what's possible
Book a call directly in our calendar or leave your details for a call back.
Not sure yet? Leave your details
Book a call directly
SEO questions?
See if we answered it below.
How long until I see results?
About 60 to 90 days for real movement, then it keeps building from there. It takes time because every new page or blog we build has to be submitted to Google and crawled before it can rank, and Google crawls millions of sites a day, so new pages don't get recognised overnight. The upside is that once it builds, the results compound and stick around, unlike ads that stop the moment you stop paying.
What's the difference between SEO and local SEO?
They overlap, but they go after different searches. Local SEO gets you into the map at the top of Google when someone nearby searches your trade, like "electrician near me". It runs on your Google Business Profile, your reviews and the suburbs you cover, and it's the quickest way to win local call-out work. Regular SEO is broader: it gets your website ranking in Google's normal blue-link results for the wider range of things people type about your trade, not just "near me", and it reaches past your immediate area. Most trade businesses want both. If your work is mostly local call-outs, start with local SEO for tradies.
Is SEO better than Google Ads?
Neither is better, they just do different jobs. SEO suits a trade business with a steady pipeline that wants to grow consistently over time without paying for every lead. Google Ads is the opposite: it puts you at the top of Google straight away, so it's the move when you need leads coming in fast. A lot of our clients run both: ads for leads now, SEO for growth that compounds.
What areas can you rank me in?
It depends on your business and how competitive your area is, so the first thing we do is research it properly. Once we understand your business and your goals, we use paid data tools to find the suburbs and search terms you can realistically win. Here's the honest version: if you're a brand new plumber in the middle of Sydney, you're up against big companies with years of SEO and hundreds of pages already ranking. We're not going to promise you the top spot for those overnight. What we will do is target the areas and searches where you can actually compete and win, then grow from there as you build authority.
Question not answered? Give us a call on 0468 053 028