For Australian solar installers

Marketing that keeps the quotes coming

Built to put your business in front of the households pricing a system in your area, so every enquiry lands with you.

Rated 5.0 on Google
Australian owned and operated
Book a call See our work

How do solar installers get more enquiries?

Solar installers win enquiries by getting found where homeowners already look: ranking on Google for solar in the areas you install, a Google listing that pulls map calls, and ads that catch people pricing up a system or a battery. Get those working together and the quotes come to you, instead of being bought and shared with three rivals.

What we'd have you marketing on right now: The federal STC rebate drops a step every 1 January until the scheme ends in 2030, so there is real reason to install before this year's discount shrinks (Clean Energy Regulator, 2026). Feed-in tariffs have fallen to 4.8 to 7.3 c/kWh while home batteries get around 30 percent off, so the winning message has moved from selling power back to storing it (IPART NSW and energy.gov.au, 2025-26). And since May 2024, only SAA-accredited installers can create those certificates, so your accreditation is a trust line worth leading with (Solar Accreditation Australia).

  • A website that ranks for solar in the suburbs you install in, so homeowners find you while they are still getting quotes.
  • A Google listing that pulls map calls and reviews, so you show up when someone searches for an installer near them.
  • Ads that put you in front of households pricing a system or a battery right now, run from an account you own.
  • Every enquiry landing with you alone, warmer because they read about you before they called.

Get those right and you stop renting enquiries. The work keeps coming while you are on the roof.

What homeowners search before they buy solar.

Before we build anything, we pull the real numbers on what people search for solar in your area. These are the homeowners behind the trade, not installers shopping for enquiries. CPC is what you would pay Google for a single ad click on that search, money you skip once you are ranking. KD is the Semrush difficulty score out of 100 for how hard a term is to rank for, and lower is easier.

Google searches for: solar

Australian search data  ·  costs in AUD

Different searches: 6  Monthly searches combined: 65,090  Average difficulty: 45/100

Keyword Intent Searches /mo KD % CPC (AUD)
solar battery T 27,100 50 $3.18
solar panels T 22,200 39 $2.83
solar quotes T 9,900 51 $5.62
solar rebate T 2,900 39 $2.36
solar power system T 2,400 50 $3.84
solar installer near me T 590 43 $6.88
Keyword Searches /mo CPC (AUD)
solar battery 27,100 $3.18
solar panels 22,200 $2.83
solar quotes 9,900 $5.62
solar rebate 2,900 $2.36
solar power system 2,400 $3.84
solar installer near me 590 $6.88
Real monthly Australian search volumes for solar. Source: Semrush, AU, July 2026.

Real reviews

Hear from trade businesses we've worked with

Want results like this for solar?

Book a call

What owning the source changes

  • Results we can point to

    We have put clients on page one of Google and driven six figures of extra work through their websites. You get that same playbook aimed at solar.

  • Five stars, because the work is good

    We are rated five stars on Google, and every review is five stars for one reason: we do good work. Your solar marketing gets that same standard.

  • No lock-in, straight reporting

    No lock-in contracts, and plain reports you can read. You always know what we have done and what it is bringing in.

For every size of solar business

What better marketing does for you depends on your stage. Here is the job at each one.

  • 1-3 on the crew

    Starter

    One crew, and the work comes from referrals and the odd door-knock. The first win is being found at all: show up when your own area googles solar, and the quiet weeks start filling themselves.

  • 4-9 on the crew

    Growing

    A couple of crews and an install calendar with gaps to fill. This is where marketing earns its keep: steady enquiries across your service area, so you book the roster ahead instead of chasing the next job.

  • 10+ on the crew

    Established

    You are a known installer, so the play is owning the market: first in front of every household pricing a system in your area, ahead of every competitor, and too established for the next operator to shift.

Buying leads, or owning where they come from?

Same enquiry, very different economics.

Your own engine
  • Your website ranks for solar in the suburbs you install in
  • Your Google listing pulls the map calls, reviews attached
  • Ads run from your own account, so you see every dollar
  • Every enquiry comes to you alone, warmer for having read about you
  • It keeps working after you stop paying, because the rankings stay
Buying from a lead seller
  • The speed is real: paid leads can land the same week
  • One enquiry often goes to several installers at once, all racing to call first
  • You are renting the pipeline, and stop paying and it stops
  • The seller keeps the data and the relationship, not you
  • Quality swings lead to lead, and you pay either way

Clicks on "solar leads" and "buy solar leads" cost around $14 and $13 each on Google (Semrush AU, July 2026), what sellers pay just to reach installers before they mark the leads up to you.

A short call puts the numbers on both paths.

Book a call
Recent case study

303 enquiries at $14.16 each, and $120k of extra work in three months.

  1. $4,291 Meta ad spend
  2. 303 enquiries
  3. $14.16 per enquiry
Mr Loo, plumbing, South East Queensland. A one-off website rebuild plus ongoing Meta (Facebook and Instagram) ads.
See the case study

That number is the argument for owning the engine.

Book a call

Solar marketing pairs well with

  • Websites for tradies

    Solar quotes get compared, and the comparing happens on your website. If yours is slow or template-built, we rebuild that first so the rankings and ads have somewhere worth landing.

  • Local SEO for tradies

    The compounding part. With the website sorted, rankings across your service area take about 90 days to start moving, and every enquiry after that costs nothing to receive.

  • Google Ads for tradies

    Rankings take months to climb. If your install calendar has gaps right now, ads put you in front of households pricing a system this week, run from an account you own. Best alongside the organic work, not instead of it.

Getting started is easy

It starts with a quick chat, no obligation. Here are the four steps to get solar enquiries coming to you.

  1. Reach out

    Tell us your service area and the split you want: residential installs, commercial, batteries, or the lot.

  2. We check your area

    We pull the search numbers for your suburbs and see which installers hold the rankings now.

  3. We build the plan

    A clear plan of what we would build, in what order, and what each part is for. You sign it off.

  4. We build and report

    The website, listing and ads go live piece by piece, and a plain monthly report shows what each brought in.

See what's possible

Book a call directly in our calendar or leave your details for a call back.

Not sure yet? Leave your details

We typically reply within 1 business day.

Prefer to call now? 0468 053 028

Book a call directly

Pick a time that suits you

The live calendar opens right here. Choose a day and time and the call is locked in.

Solar marketing questions?

See if we answered it below.

How do solar installers get leads?

A few ways: buying from comparison websites and lead sellers, word of mouth, their own Google presence (a ranking website plus the Google listing), and their own ads. Buying is the fastest to switch on. The owned channels take a few months to build, then keep producing enquiries without billing you for each one.

Does digital marketing actually work for solar companies?

Yes, because solar is a considered purchase. Households research for weeks, compare quotes and shortlist installers before they call anyone. Ranking across your service area, a strong Google listing and well-run ads put you on that shortlist. Expect a few months for organic to build, with ads bringing enquiries sooner.

How does the solar rebate affect my marketing?

It is a real urgency lever. The federal STC discount drops a step every 1 January until the scheme ends in 2030 (Clean Energy Regulator), so a system bought this year earns a bigger up-front rebate than the same one next year. That "install before the next step-down" message is honest, and it moves homeowners to book.

Should a solar company run Google Ads or Facebook ads?

Both work, at different moments. Google Ads catches people actively searching for solar or a battery in your area, so intent is highest. Meta reaches households before they search, which suits battery-rebate offers and seasonal pushes but needs quick follow-up. Start with search when you want installs soon, add social for volume.

Is it worth buying solar leads?

As a stopgap, often yes: paid leads land fast and fill quiet weeks. Over time the economics wear thin. One enquiry is often sold to several installers at once, quality swings lead to lead, and the seller keeps the pipeline you are renting. Owning your own source costs more up front, then compounds.

Have you worked with solar installers before?

Our first solar case study slot is open, and we will not pretend otherwise. What we can show is trade results: Quick Mick's Plumbing books around 10 new clients a month from page one of Google with no ad spend, and Mr Loo's Meta ads drove $120k of extra work in three months through a rebuilt website.

Question not answered? Give us a call on 0468 053 028