For Australian trade businesses
hipages leads vs your own website
Compare hipages with other marketplaces, referrals and your own website to decide where to invest in getting more work.
Alternatives to hipages
- Other marketplaces
- Airtasker and ServiceSeeking offer other ways to find posted work. Compare when each provider charges you, its terms and the jobs available in your trade and area.
- Direct enquiries
- Your own website and Google listing, the free listing Google gives your business with reviews, hours and a call button, let people contact your business directly. SEO means getting your business found on Google. Google Ads are paid adverts that put your business in front of people searching for your services.
- Referrals
- Word of mouth can bring in work without a marketplace subscription. Record the jobs it brings in alongside the work from your other marketing.
- Choosing an option
- Compare total spending with the paying jobs each option brings in. Keeping hipages while trying another route lets you compare the results before changing your budget.
hipages membership and tools
hipages lets you receive invitations to quote in your trade and area without building a website first.
- Job invitations
- Your subscription includes credits to accept invitations. hipages does not take a commission on the job value. Optional payment processing has a separate fee. Source: hipages membership costs, checked 12 October 2026.
- Business profile and tools
- Your subscription includes a profile for your business, reviews and tools for quoting, invoicing and scheduling. You can also use the job-management tools for work that came from elsewhere. Source: hipages membership costs, checked 12 October 2026.
| Figure | Label |
|---|---|
| Over 100,000 | Jobs posted each month |
| 33,000 | Tradie members |
| 25 seconds | Between posted jobs |
These are hipages Group's published figures, checked 12 October 2026. The Quick Facts page gives no measurement date. They cover the platform as a whole.
hipages subscriptions and job invitations
- You subscribe
- The standard marketplace plans cost $139, $249, $449 or $649 a month plus GST. Each includes monthly credits. Source: hipages membership costs, checked 12 October 2026.
- You accept an invitation
- Acceptance spends credits from your allowance. The amount varies by work category, location, job size and demand. Buying a top-up pack is additional cash spending. Source: hipages credits policy, checked 12 October 2026.
- You contact the homeowner
- The first three businesses can accept. Homeowners can also choose to connect with waitlisted businesses. Acceptance gives you an opportunity to quote, rather than a booked job. Source: hipages Business contract, checked 12 October 2026.
Contract terms
Standard membership starts with a 6-month introductory term, then renews for 12 months. Credits expire under your package terms. Sources: membership costs and credits policy, checked 12 October 2026.
The published contract gives a 7-day cooling-off period on joining or renewal, which accepting an invitation waives. Outside that period, an early termination fee may equal the unpaid subscription fees for the rest of the term. Auto-renewal can be turned off by phone, email or in the app. Source: Business contract, checked 12 October 2026.
Check your package email and contract before changing your membership. Our hipages review explains the plans and terms in more detail.
Work quality
The useful comparison is the work each option brings your business. Keep a record of what happened after each enquiry.
- The type of work and whether it was in your service area.
- Whether you spoke to the person and provided a quote.
- Whether you won the job and received payment.
- The time spent quoting and the money left after doing the work.
Use the same checks for marketplaces, referrals and enquiries through your own website. An enquiry delivered directly to your business does not prevent the person asking other businesses for quotes.
hipages cost per paying job
For a useful business comparison, divide your total platform cash spending by the paying jobs it brought in over the same period.
Total platform spending ÷ paying jobs from the platform = marketing cost per paying job
Count subscription payments, purchased top-up packs and any other charges once. Included credits are already paid for by the subscription, so do not add their value again. Include periods when you paid but won no work.
If there were no paying jobs, record the spending and zero jobs. You cannot calculate a cost per paying job for that period.
Check quoting time and job profit separately. For your own marketing, count website costs, ongoing fees and ad spend as well. Keep the one-off build cost visible when comparing it with recurring subscriptions.
hipages vs your own website
Keep your website and domain, your website address, in your name. Keep access to your Google accounts when you change who manages your marketing.
| Comparison point | hipages | Your website and Google accounts |
|---|---|---|
| Where enquiries arrive | You accept invitations through the platform; other businesses can connect with the homeowner too. | People call or send a form enquiry directly to your business. They can still ask others for quotes. |
| What you pay for | Membership includes credits; extra packs cost more. | The website build, ongoing website costs, marketing management and any ad spend. |
| When you stop paying | Check the contract before cancelling. The current contract generally allows continuing access to job-management data after membership ends. | A retained website still needs hosting, the service that keeps your website online, and renewal of your website address. Paid adverts stop when their spending stops. Future visibility on Google is not guaranteed. |
| Where reviews appear | On your hipages profile; Google reviews can also be connected to the profile. | On the free Google listing managed through your business's account. Google controls its platform. |
| Account access | Subject to hipages' membership and platform terms. | Keep the website, website address and Google accounts in your name, with your own access. |
hipages column: membership costs and Business contract, checked 12 October 2026. Free Google listing: Google Business Profile, checked 12 October 2026.
A hipages profile can appear in Google search results, but its reviews are separate from reviews on your Google listing. Neither buying a website nor collecting reviews guarantees where your business appears on Google.
The costs of your own marketing
Our websites for tradies start from $3,990 for a 5-page website. More pages get a clear, fixed price before we start. Allow for hosting to keep your website online, renewal of your website address and any maintenance as well. Our tradie website cost guide explains the costs to check.
KINGTRADIE's SEO, the work that gets your business found on Google, starts from $1,200 a month and goes up with the size of your goals. We work for 3 months at a time. You can see movement within about 2 months, then it keeps building.
Our Google Ads management starts from $1,400 a month. Ad spend is separate, paid to Google on your own card. The minimum term is 3 months, then month to month.
Other ways to get enquiries
The alternatives include other marketplaces, referrals, your own website and Google Ads. Their fees apply at different points.
| Option | Charge and when it applies | Where the enquiry arrives | What to check |
|---|---|---|---|
| hipages | Monthly membership with included credits; acceptance spends credits. Top-up packs cost extra. | Job invitations in your account. | Your package, renewal date, available work and paying jobs won. |
| Airtasker | Standard service fee applies when assigned a task and is deducted from payment after completion. | Offers and messages through Airtasker. | The fee shown on your offer and the amount you receive. |
| ServiceSeeking | A membership price quoted for your business. | Posted work through ServiceSeeking. | Your quoted price, inclusions, billing term and cancellation conditions. |
| Word of mouth and referrals | No marketplace subscription is required. Any referral payments or other costs depend on your arrangements. | Direct contact or an introduction. | Jobs won, any costs and how much work this brings in. |
| Your website and free Google listing | Website build and ongoing costs; any paid help with getting found on Google. | Calls and website form enquiries. | Account access, full costs and paying jobs. |
| Google Ads | Ad spend plus any management fee while adverts run. | Calls or enquiries through your advert and website. | Spending, work types advertised, service areas and paying jobs. |
Airtasker's published Australian standard service fees range from 12.5% to 20% plus GST, depending on your Tasker tier. This is Airtasker's fee level, based on how reliably you complete assigned tasks and your earnings over the previous 30 days. Check the fee on your actual offer. An optional Pro Pass has separate subscription terms. Sources: Tasker tiers, service fee and Pro Pass terms, checked 12 October 2026. Our Airtasker review covers the detail.
ServiceSeeking says membership pricing depends on expected work, category, area and competition. Get a quote for your business before comparing the cost. Source: ServiceSeeking membership update, published 17 June 2025, checked 12 October 2026.
Oneflare retired on 30 June 2026 and redirected to Airtasker. It is no longer a separate option. Source: Airtasker's retirement notice, checked 12 October 2026.
Our Google listing guide explains the free listing. Our digital marketing for tradies guide compares the marketing options in more detail.
Choosing a marketing option
- Keeping a marketplace
- Keep a marketplace when the paying jobs it brings in leave enough profit after fees and quoting time. Judge the work in your own records rather than another trade's experience.
- Investing in your own marketing
- A website represents your business professionally and lets people contact you directly. Keeping your website address and accounts in your name also gives you control when changing who manages your marketing.
- Running both
- Budget for overlap while you compare the work each route produces. Reduce an existing subscription when your results and contract terms support the decision.
Before changing your budget
- Put your renewal date in your calendar and check notice requirements and possible cancellation fees.
- Include overlapping subscriptions, website costs, management fees and ad spend in your budget.
- Record where each paying job came from, including phone enquiries.
- Compare spending, quoting time and profit before changing the amount you put into each option.
Case study: a plumber
We built this plumber a new website and set up his Google listing so it comes up for people in his local area. He now shows up on page one of Google for around 40 searches, with no paid ads, and he's consistently discovered by people in his local community. That's around 10 new clients a month: not leads, people who pay invoices and don't waste your time.
See our work
Our commercial interest
We sell websites, SEO and Google Ads for trade businesses. We do not sell enquiries. Read this comparison with that commercial interest in mind.
Frequently asked questions
What are the alternatives to hipages?
Airtasker, ServiceSeeking, referrals, your own website and Google Ads are alternatives to hipages for Australian tradies. Compare fees, terms and the paying jobs each brings in. Oneflare retired on 30 June 2026 and is no longer a separate option. Source: Airtasker retirement notice, checked 12 October 2026.
Is hipages worth it for tradies?
Yes, when the paying jobs from hipages leave enough profit after membership costs, extra charges and quoting time. hipages gives trade businesses opportunities to quote; accepting an invitation does not guarantee a job. Compare your actual spending and work won before renewing.
How much does hipages cost?
$139 to $649 a month plus GST for hipages' standard marketplace plans, with included monthly credits. Extra packs cost more. The standard introductory term is 6 months, followed by 12-month renewals. Source: hipages membership costs, checked 12 October 2026.
Is Airtasker better than hipages?
Neither is better for every trade business. Airtasker's standard fee applies when you are assigned a task; hipages charges a subscription with credits used on acceptance. Compare the fees and the work available for your business. Sources: Airtasker service fee and hipages credits policy, checked 12 October 2026.
Can I run hipages and my own website together?
Yes. A trade business can receive hipages invitations and direct enquiries through its own website at the same time. Budget for both, record where paying jobs came from and check hipages' contract before changing the membership.
How do I get enquiries without hipages?
Referrals, another marketplace, your own website and Google Ads can bring enquiries without hipages. A free Google listing lets people find your business details, reviews and call button. KINGTRADIE provides websites, SEO, the work that gets your business found on Google, and Google Ads for trade businesses.
What does building your own website cost instead?
KINGTRADIE websites start from $3,990 for a 5-page website. More pages get a clear, fixed price before we start. Hosting to keep your website online, renewal of your website address and any ongoing marketing also need to be included in the budget. Our tradie website cost guide explains the costs to check.
What trade businesses do you work with?
We work with trade businesses across Australia, including plumbers, electricians, painters, builders and renovators, carpenters, roofers, landscapers, locksmiths, and air conditioning and pest control businesses. We're based on the Gold Coast and work with our clients by phone, video call and email, wherever they're located.
Sources
- hipages membership costs, checked 12 October 2026
- hipages credits policy, checked 12 October 2026
- hipages Business contract, checked 12 October 2026
- hipages Group Quick Facts, undated company claims, checked 12 October 2026
- Airtasker Tasker tiers, checked 12 October 2026
- Airtasker service fee, checked 12 October 2026
- Airtasker Pro Pass terms, checked 12 October 2026
- ServiceSeeking membership update, published 17 June 2025, checked 12 October 2026
- Oneflare retirement notice, 30 June 2026, checked 12 October 2026
- Google Business Profile, checked 12 October 2026
- Google Search ads, Australia and New Zealand, checked 12 October 2026
- Former hipages policy address, historical July 2026 source
- Semrush, historical July 2026 research provider
Current platform figures and terms checked 12 October 2026. Historical links are retained from the earlier guide and do not verify current prices or search figures. Your membership quote and contract may differ from the advertised standard plans.
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I contacted Kingtradie to review my website and online presence. They built a fantastic new website and improved my Google SEO. Since engaging Kingtradie two months ago my website traffic has doubled and most importantly my phone enquiries have doubled. Lachy was easy going and great to deal with. Highly recommend Kingtradie for SEO and website!
Nic
- Google review
Highly recommend Lachie from King Tradie! He built a new website for my construction business and made the entire process simple and stress-free. I was able to hand over the reins and trust him to take control of the design and development, while still keeping everything clearly explained throughout the process. The finished website looks professional, the quality is excellent, and I'm extremely happy with the outcome. Most importantly, Lachie allowed me to stay focused on running my business instead of spending valuable time trying to build a website myself. Great service from start to finish!
Ryan
- Google review
Lachlan from King Tradie is the top G of tradie website design, development, and management. I've worked with many website agencies and individuals, and no one comes close to Lachlan's attention to detail and high-end quality. He doesn't waste your time asking the same questions; in fact, he did his own research and made the onboarding and entire website development process easy. I normally get myself too involved in projects, but I literally only had to show up for the photography session. Lachlan handled the rest. If you want to skip the time and money wasters, go with King Tradie.
Shaun
- Google review
I engaged Kingtradie to create a new website for us at Quick Micks Plumbing. Lachlan was very good at his job & I felt supported throughout to entire process. He has some great ideas & communication was excellent. He was always available for help & answering any questions I had. I would recommend Lachlan to anyone wanting to have a professional & original website content. Thanks very much Kingtradie
Michael
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Lachy from King Tradie has been absolutely great to work with from the very beginning. He built my website and I couldn't be more happier. He's always checking in with me and has bright ideas for the future. He actually cares for my business and wants the best outcome for me. If you are looking for someone to design a website. Definitely reach out to Lachy.
Ben
- Google review
I had the best experience with KingTradie. Lachlan is extremely passionate about what he does, and he did an amazing job on our MrLoo.au website. I truly wish him all the best.
Ludo
- Google review
Lachlan from kingtradie is the man! Easy to deal with, great work and super friendly bloke! Couldn't recommend him enough and will be pushing everyone to him!
Jake
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Lachlan has done great work on my new website. He was fast, helpful and listened to my ideas. I would be happy to recommend him to other tradies for their website design.
Luke
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