Nobody plans for termites.
Marketing for pest control
We build the website, get you ranking where you work, and run the ads, so when someone nearby finds ants in the kitchen, you're the company they call.
How do pest control companies get clients?
Three ways: rank on Google for the suburbs you service, keep your Google listing active so you show up in the map, and run ads for the urgent work while the rankings build. All three feed one website whose job is convincing a homeowner you're licensed, safe and local.
Why timing matters: Pest demand is seasonal. Ants and spiders surge through summer, rodents move indoors in winter, and the searches spike with them. Rankings take time to build, so the work starts in the quiet stretch and the phone feels it in the busy one.
What's actually in demand
The search numbers come first
Before anything is built, we pull the real monthly volumes for your area: termite inspections, end of lease flea treatments, rodent control, and plain "pest control near me". The plan is built around the searches worth winning in your postcodes.
Built around how pest work arrives
-
Built for how fast they pick
Someone with a rat in the roof searches once, picks from what Google shows them, and calls. The map listing, the reviews and the website have one job: making that you.
-
Found across your whole run
Your service area is bigger than one suburb. Service and suburb pages plus an active Google listing get you found across the lot.
-
Rankings you own, not clicks you rent
Some pest search terms reach $56 a click at the top end (Semrush AU estimate, July 2026). Typical clicks cost less, but a ceiling like that shows what a booked job is worth. Once you rank, those same searches reach you with no per-click bill attached.
Real reviews
Hear from trade businesses we've worked with
-
Michael
I engaged Kingtradie to create a new website for us at Quick Micks Plumbing. Lachlan was very good at his job & I felt supported throughout to entire process. He has some great ideas & communication was excellent. He was always available for help & answering any questions I had. I would recommend Lachlan to anyone wanting to have a professional & original website content. Thanks very much Kingtradie
View case study -
Ludo
I had the best experience with KingTradie. Lachlan is extremely passionate about what he does, and he did an amazing job on our MrLoo.au website. I truly wish him all the best.
View case study -
Shaun
Lachlan from King Tradie is the top G of tradie website design, development, and management. I've worked with many website agencies and individuals, and no one comes close to Lachlan's attention to detail and high-end quality. He doesn't waste your time asking the same questions; in fact, he did his own research and made the onboarding and entire website development process easy. I normally get myself too involved in projects, but I literally only had to show up for the photography session. Lachlan handled the rest. If you want to skip the time and money wasters, go with King Tradie.
View case study
Every one of them started with a phone call.
Book a callWhat does pest control marketing include?
- A website that settles the safety questions Licence details, real reviews, and plain answers on kids, pets and treatments, with a page for every service you offer.
- Local SEO across your service area Service and suburb pages added month after month, so your reach across the map keeps widening.
- Your Google listing, working Local pest searches show a map with three businesses in it. We keep your listing complete and active so yours can be one of them.
- Google Ads, managed daily Advertising aimed at the jobs you want more of, watched and adjusted every day.
- Enquiries straight to your phone Calls and form enquiries land as they happen, so you can answer while the homeowner is still deciding.
- A monthly report you can read in the ute How many people found you, what it cost, and which jobs came in, in plain English.
One call covers the lot.
Book a callYour trade could be the next case study.
Book a callRead how each piece works
-
Websites for tradies
Everything else lands on the website: the rankings send people to it, the ads send clicks to it, and it does the convincing. See how we build them and why you own yours outright.
Learn more -
Local SEO for tradies
The long game that ends the per-click bill. What the monthly work involves, the honest timeline, and the two ways we run it.
Learn more
Getting started is easy
Four steps, and most of the work is ours.
-
Book a call
Ten minutes on the phone. What you treat, where you work, and what a good month looks like.
-
We size up your market
The search numbers for your suburbs, who wins them now, and where the gaps are.
-
You see the plan first
What we'd build, what it targets, and what it costs. Nothing starts until you've signed off.
-
We run it, you take the calls
The site, the rankings, the ads and the reporting sit with us. Answering the phone is your end of the deal.
See what's possible
Book a call directly in our calendar or leave your details for a call back.
Not sure yet? Leave your details
Book a call directly
Pest control questions?
See if we answered it below.
Does SEO work for pest control?
Yes, unusually well. Pest searches are urgent and local, which is exactly what Google's local results reward. Real movement usually takes 60 to 90 days and builds from there, so the businesses ranking when summer demand spikes are the ones that started early. For the deeper dive on the map pack and Google Business Profile side, see our local SEO for pest control page.
How much do pest control leads cost?
It depends where they come from. On Google Ads, some pest-related search terms reach $56 a click at the top end (Semrush AU estimate, July 2026). Typical clicks cost less, but a top price like that is a sign of what a booked job is worth, and it can take several clicks to land one enquiry. Leads from your own rankings and Google listing carry no per-click cost at all.
Should a pest control business run Google Ads?
Often, yes. Ads sit at the top of the page the day they go live, which suits urgent jobs and businesses that can't wait for rankings to build. Clicks in this market are expensive though, so we manage accounts daily and build rankings alongside them. The full run-down is on our Google Ads page.
What should a pest control website include?
A page for each service you offer (termites, general pests, rodents, end of lease), your licence details, and plain answers about safety around kids and pets, because that's what homeowners check before they call. Add real reviews, the suburbs you cover, and a phone number that's one tap away on mobile.
Have you worked with pest control businesses?
Our published case studies are plumbing businesses. Mr Loo's Meta ads drove $120k of work in three months through a website we rebuilt to convert, and Quick Mick's gets around 10 new clients a month from page one of Google with no ad spend. Same playbook, different trade.
Question not answered? Give us a call on 0468 053 028